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In an industry where web-hosting companies are clambering to get more exposure, reach a wider range of prospects and gain more clients; the competition seems to be only getting fiercer. That said; there seems to be no abatement in the emergence of new web-hosting companies in the industry. Now most of the hosting providers employ the regular marketing techniques in order to advertise their web hosting services. These could include hosting directory listings, banner and/or pop up ads, PPC (Pay-per-click search engine placements), link exchanges and a host of other techniques. While these strategies have proven to be considerably effective in driving traffic, it has not yet delivered optimum results in terms of the expected growth or ROI.

Amore effective approach therefore needs to be considered given the intense competition that the industry is currently subjected to. These marketing techniques could include either print advertising or/and direct marketing. This approach towards adopting a broader marketing strategy will also result in an increase of the market share. There are many online companies out there who are offering direct marketing services for you to achieve your business targets.

Direct marketing could involve contacting a targeted audience. This would comprise of potential customers who interested in buying your web hosting services or perhaps need to keep themselves abreast with the latest news and information on the web hosting industry.

The technique of sending out direct emails to a targeted audience will help you reach a potential customer base. The success of this campaign would however be dependent on two major factors:

How targeted your potential customer list is, and how attractive your offer is to recipients.

The web host needs to understand the exact needs of his customer and offer cost-effective hosting solutions coupled with value-added features.

With direct marketing campaigns, finding a suitable list of potential customers could be catchy. With over 10,000 business-to-business lists, the relevant demographics are missing from these lists and so the web-hosting firms are not equipped with enough information of their potential customer's websites.

Fortunately, recent technology can extract and develop e-business profiles from Web sites and provide hosts with important information that allows them to better promote targeted packages to the right customer base.

Fortunately, recent technology can extract and develop e-business profiles from Web sites and provide web hosts with important and relevant information that allows them to improve upon their targeted packages and reach the right customer base. This will help the web host to create a customized business list that corresponds to their technical target market criteria.

Web hosts should also be careful in considering the source of their data while establishing a direct marketing campaign. Most hosting companies rely on the WHOIS data, which is not only inaccurate but also illegal to use.

With the latest data extraction technology (for example, Netvention technology) crawls and extracts key business information (such as company name, address, phone, fax and contact names) directly from corporate Web sites.

Once the web host is equipped with accurate data, they can employ the direct marketing campaigns in order to accelerate business growth.

HostingCoupons.org lists web hosting coupons, deals, discounts, savings and exclusive promotions from the top web hosts. You will find the best of web hosting companies listed there including the most recommended web hosts and domain registrars - godaddy, bluehost and hostgator. It covers blog discussions and topics like web hosting discussions and hosting reviews

The World Wide Web, also referred to as the Internet, offers businesses yet another media through which to educate, promote or sell their product or service, giving businesses and consumers instant access to one another 24/7. Can you believe it was once projected that the Internet would peak in the early 2000s? Today, statistics show that nearly one million new web sites are launched in the U.S. every year.

Having a web address and online presence has become as common place, and expected, as having a logo and business card. Business-to-business and business-to-consumer marketing places a great demand as well as dependence on having a domain name (web address), company email address and web site. Why? They instill consumer confidence just like a physical office or store front, mailing address, phone number and business card.

It is a mistake for any business to overlook the value and importance the Internet plays in business success, not just globally but regionally too. Free web email addresses are acceptable for personal use but using them for business undermines credibility. Many businesses can exist and be successful without a web site however few can operate without email access. It is highly advisable that all businesses purchase a domain name and set up and use a company email address. Free web mail providers such as Yahoo.com make it easy and affordable to set up an online business identity without the cost of hosting, developing a web site or buying an email program.

At some point your business will be ready to enter the World Wide Web. When it is, be aware and prepared that your web site, if used to generate traffic and sales, is like running another business. Planning and preparation are both critical in setting up your web site, maintaining it and marketing your business online. Do your homework or you will be sorry. Research web hosting providers, packages and web design firms, know the fair market rate in your area and for the type of web site you desire. If possible consult with a marketing professional to determine your goals for the web site before your purchase hosting or web design services. Acquire a basic understanding of internet marketing before your web site is designed. Both design and content are critical to your online marketing, especially in Search Engine Optimization.

If your web site is going to be heavily content managed consider purchasing a web site building software or select a hosting provider and plan that includes a free web site builder. Note, this advice is not for everyone. There is a huge learning curve and time commitment to do it yourself, many free web site builders will not allow full customization of the template or graphics, and you will need to learn how to use web administration tools. This is not a feasible option for everyone.

If you select a web design firm or freelance web designer for your web site get everything in writing, all components and details of the design services, hosting and domain name registration as well as time frame to complete the project. It is the consumer's responsibility to know and understand what services are provided by the web designer and what items you are expected to provide, such as content and graphics. Be aware that not all web designers are graphic designers, and vice versa. Do not expect the web designer to educate you on marketing your web site, including keywords and search engine optimization. These services may, however, be available through the web designer at additional cost.

Once published, your web site becomes a living, breathing entity that you will need to take care of: market, update or refresh, and maintain. If used correctly, your web site will continue to evolve as an integral part of your business, if not your sole business.

2006 Gabrielle Melisende. All rights reserved worldwide. Reprint rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author credit and follow all of EzineArticles publishing guidelines.

Gabrielle Melisende, founder and creative director of Destination Graphix, offers affordable graphic design, web design, advertising and marketing strategies to help businesses educate, promote and sell their products and services. She writes and designs Eye On Leander (dist. 14,000), a business publication for The Leander Business Circle promoting economic development in the city of Leander, Texas. Her industry experience includes publishing, commercial printing, high-tech engineering, entertainment (music), performing arts, construction, and business-to-business and business-to-consumer marketing and advertising design and copy for print and web. Visit http://www.destinationgraphix.com for more information and to read what customers are saying.

Looking through Hyboria, you'll meet many players having money problems. Making gold in Age of Conan is one of the most difficult things to do in the game, and it is needed in surplus at the higher levels. Gold will determine your success in PvP, your guild's success in sieging, and the power you have on your server. You'll find that guild leaders, along with other players, are spending around or over $50/week buying gold to give their characters advantages over the others. This is unnecessary, but the majority of players don't realize that they could easily earn more than they are buying.

Players stricken by a gold famine normally revert to buying gold, a ridiculous way to earn currency.

Gold can be earned easily, through several tips, methods, and guides that very few players know about. These guides are top-notch, and the players who use them are earning over 200 gold a day on their character. This enables their guilds and themselves to completely destroy opposing players in PvP combat.

You don't have to play all day to earn gold.

Many players spend anywhere from 6 hours upwards farming gold to improve their characters. By learning some easier methods, they can earn more than they would playing 6+ hours in just around an hour.

Utilize your alternatives, don't keep playing a grueling 6 hours a day.

There are guides on the market produced strictly for players asking how to make gold in Age of Conan. These guides can help you earn up to 500 gold a day if you work hard, and will cost you a one time fee equivalent to about 1% of the cost of buying that much gold.

Don't be foolish and buy gold, when you could be easily earning it yourself. Look for alternative methods other than buying to earn gold. These aren't hard to find. With them, you can easily become the most dominant player in Hyboria.

Interested in seeing some of these methods? Maybe you'd like to check out the #1 gold guide on the market, which helps players earn 200+ gold a day, easily. If you're sick of the grueling effort to earn just 2 gold an hour, please, do yourself a favor, and check out the Age of Conan Goldmine, the #1 site on the web for guides strictly produced for earning gold.