Strategies For Company and Corporate Blog Communication
Published Monday, December 15, 2008 by bloggerblognet83460.
In this current day and age all businesses need communications blogs. And I can tell you this, our company had one of the first communications blogs for our team of franchisees and it sure made waves in the franchising industry, in fact, the Federal Trade Commission came calling. Today, it's a much different story, since the new millennium the number of company and business blogs has been grown by leaps and bounds.
If you run a modern corporation, and do not have a communication blog then you will be considered un-cool, not with it and definitely not hip. Yes, I know that is harsh, but realize too, that this is not your daddy's corporation; this is the new information age. In Collins' books; "Built to Last" and "From Good to Great" he explains how great companies allow for change and how they maintain their edge by listening to customers and seizing opportunity in the market place.
Indeed, I am quite confident that Collins and his team of researchers at Stanford Business School would applaud the open communication that goes on today between consumers and corporations on their blogs and websites. It's all good. Of course, before you start a corporate blog you must realize that you indeed need a strategy in place and understand the speed of the Internet and carefully decide what to post and how it will be received.
If you do not have a corporate blog, get with it, you need one ASAP, but if you do not know what you are doing you need to find a corporate communication consultant who understands how it works and an attorney that understands the rules and knows what can and cannot or should not be posted. Consider all this.
"Lance Winslow" - Online Blog Content Service. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.
Gem LifestyleBlogger BlogNet13833: Dec 15, 2008
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